New York meets Tokyo: All-American brand Tommy Hilfiger invites FRGMT’s Hiroshi Fujiwara to reinterpret an assortment of its ’90s designs, merging classic American preppy style with a touch of Japanese streetwear.
The collection features signature Tommy Hilfiger pieces, including a rugby button-down shirt and a varsity jacket, alongside nostalgic favourites such as the Regatta jacket and duffel bag. Fresh FRGMT details add a playful twist, from thunderbolt graphics and polka dots to the signature Tommy flag in an eye-catching light blue. Made from dry cotton jersey, washed nylon, and heavyweight cotton twill, the collection brings a contemporary edge to Tommy Hilfiger’s signature aesthetic.
Despite growing up on opposite sides of the globe, Hiroshi Fujiwara and Tommy Hilfiger share a deep-rooted passion for subcultures. At just 19, Hilfiger opened The People’s Place, a space where young people could celebrate style, music, and community. He went on to challenge traditional posh fashion codes with vibrant colours and oversized proportions, bringing the aesthetic into the world of ’90s hip-hop.
Meanwhile, Fujiwara became fascinated with London’s punk scene as a teenager before discovering hip-hop culture and the rappers of ’90s New York City. Bringing these influences back to Tokyo, he became one of Japan’s first hip-hop DJs and a major influence on Harajuku street fashion, later founding the streetwear brand FRGMT. “The Tommy attitude in the ’90s stood out to me because it was about more than just style,” Fujiwara says on the collaboration with Tommy Hilfiger.
With both designers sharing a strong connection to New York City, there could be no better backdrop for the campaign film than the city that never sleeps. Moving through its vibrant streets on a skateboard, the campaign film combines Tommy Hilfiger’s uptown aesthetic with the effortless cool of skate culture.
Make the collection your own, available globally at select Tommy Hilfiger stores and on tommy.com. Join the conversation on social media using #TommyHilfiger and following @TommyHilfiger.
Text MICHELLE STOLL
