don't make me wait: an exclusive online editorial by Craig Gibson

Happy coincidences brought the team behind “Don’t Make Me Wait”, our first AW26 online shoot, together. Callsheet connections and a shared excitement to capture Liilie for one of her first editorials, being just two examples.

The shoot is loosely based around waiting and anticipation; the resulting shoot explores the idea of being ready and having to bide your time. “Like outside a club or even waiting for a date,” explains stylist Lucia Heath.

“The fashion was inspired by some of the most exciting looks and persons I’ve recently seen out and about,” Heath explains. “ At bus stops, venues, on coffee breaks and behind-the-scenes on shoots. Fits that wouldn’t look out of place at the time of the birth of hip hop.”

Photographer Craig Gibson’s images suggest anticipation and time passing, while the model, Lillie, is ready to move forward. “Ultimately, it’s about refusing to wait for the perfect moment,” he explains. “And creating something from the moment you’re given.”