What would GUESS be without Jeans? In a return to its iconic early 2000s denim looks, the American brand unveils its new B Jeans campaign, starring the Latin music powerhouse Becky G.
The slim low-rise boot-cut offers a fresh twist on a Y2K favourite, with two variations available: one featuring the signature GUESS triangle panel along the seam and one without. Designed to flatter the figure, they are a modern take on a nostalgic denim look.
Award-winning Mexican-American singer, dancer, and actress Becky G embodies the modern GUESS woman: confident, bold, and magnetic, making her the perfect match for the B Jeans. Having always used her personal style to embrace her Chicana heritage, for her, the new GUESS B Jeans campaign is “all about being yourself and having fun with your style”.
Get your own pair of B Jeans, available in the four vintage inspired washes Fireside dark, Fireside Mid, Re-life Black, and Fireside Mid Wash, now in GUESS stores worldwide, on GUESS.com and at exclusive wholesale partners.
Text MICHELLE STOLL
