Have you set your sights on a new eyewear silhouette for summer? Look no further than Gentle Monster. The Korean brand behind your favourite avant-garde glasses has teamed up with FKA twigs and Jordan Hemingway to launch their 2026 Bouquet collection.
The creatives have crafted a surreal campaign film capturing flowering blooms set to a previously unreleased FKA twigs track. Set in an ethereal, electric dreamscape, the film follows a small bud as it unfurls into full bloom, symbolising growth and new energy. Why flowers? Their delicate architectural nature is the inspiration for the aptly named new line of distinctive sunglasses.
Six exclusive pop-ups will plant themselves in six cities across the globe: those who visit will experience the Gentle Monster universe in full bloom.
pictures: Courtesy of Gentle Monster