On a bustling Thursday evening in the heart of Berlin, 10 Magazine DE joined the likes of Troye Sivan, Alex Consani, Kit Connor, Ncuti Gatwa, Clemens Schick, Lilith Stangenberg and many more for an evening of musical immersion at The Sound of Prada.
Presented by Prada Eyewear — featuring DJ sets from Janelle Monáe’s alter ego DJ DJ Johnny Jane, Channel Tres and Christian AB — this annual music event is an exploration of global culture, framed through music, that is hosted in a different city each year. The Berlin edition took place within the historic former café, Kranzler Eck, located on Kurfürstendamm, and embodied the German capital’s social and cultural scene, with names from fashion, film, music and the arts coming together for a night of dance floor connection.
The Sound of Prada was first staged in Paris in 2019, offering a new perspective on Prada’s deep and intrinsic links with culture. Further chapters debuted in London in 2021, Cannes in 2022 and Seoul in 2024 — so where will the 2026 edition take us?
Images courtesy of Prada Eyewear. The Sound of Prada took place in Berlin on May 28, 2025.
