{"id":367924,"date":"2025-02-06T18:00:46","date_gmt":"2025-02-06T18:00:46","guid":{"rendered":"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/"},"modified":"2025-03-30T16:59:35","modified_gmt":"2025-03-30T14:59:35","slug":"ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/de\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/","title":{"rendered":"Ten Meets Ross Westland, Creative Director Of Billionaire Boys Club And Icecream EU"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400\">\u201cTalent inspires me. Raw\/new or established. In all forms,\u201d says <a href=\"https:\/\/www.instagram.com\/rosswestland\/?hl=en-gb\" target=\"_blank\" rel=\"noopener\">Ross Westland<\/a>, the creative director of <a href=\"https:\/\/10magazine.com\/pharrell-is-louis-vuittons-new-mens-creative-director\/\" target=\"_blank\" rel=\"noopener\">Pharrell<\/a> and <a href=\"https:\/\/www.instagram.com\/nigo\/?hl=en\" target=\"_blank\" rel=\"noopener\">Nigo<\/a>\u2019s <a href=\"https:\/\/bbcicecream.eu\/\" target=\"_blank\" rel=\"noopener\">Billionaire Boys Club and Icecream<\/a> Europe. \u201cI\u2019m really drawn to the marriage of audio and visual \u2013 I\u2019ll hear something and it\u2019ll paint a very vivid idea in my mind, similarly I can see something and imagine pushing it or evolving it into something else.\u201d He\u2019s speaking of what keeps him motivated and evolving at the American brother labels since his appointment to their helm in 2018. Since then, he\u2019s transformed the streetwear staples into a globally resonant force, blending nostalgia with modernity through high-profile collaborations and refined design direction.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So how did he manage to land the gig of a lifetime? \u201cConsistency, energy and strong will,\u201d he says. \u201cI took opportunities as they presented themselves and made some other ones arise and now here we are. There was no road map or real communication on what to do, I\u2019ve just been focussed on doing the right thing by the brand and following my intuition.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Following his intuition is second nature for Westland, who has built his career on instinct, adaptability and a deep appreciation for culture. \u201cI don\u2019t have any particular niches or hacks. I&#8217;m just like a sponge and just take in everything, anywhere,\u201d he says, adding, \u201cIt\u2019s good to move around as much as possible and experience different things, little and big.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Westland has moved a lot. Growing up in the English town of Leamington Spa, the designer became immersed in sports, music and street culture, fast developing a fascination with clothing. But access to high fashion was limited. \u201cI wasn\u2019t brought up with anything particularly special or fancy. Most things that I have from childhood that mean anything are football shirts or basketball jerseys. There\u2019s definitely music that I treasure from my childhood and as I turned into a teenager and made money to buy my own clothes there\u2019s still items that I have kept \u2013 my first BBC tee is in there. Growing up I couldn\u2019t afford to buy a lot of what I liked but I could afford caps, so I ended up collecting a lot of caps and I still do.\u201d After school, Westland set off to continue his education, undertaking a Bachelor&#8217;s degree in Fashion Marketing &amp; Branding at Nottingham Trent University. When he graduated, aged 21, he landed in London where he took a job at the sales, distribution and marketing agency <a href=\"http:\/\/www.anumberofnames.org\/\" target=\"_blank\" rel=\"noopener\">A Number of Names*<\/a>, known for its work with Bape, BBC and Icecream, Human Made, Native Sons, Ambush and more.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a class=\"\" data-lightbox=\"lightbox[rel-367924-653887921]\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/ROSS-WESTLAND-CREATIVE-DIRECTOR-EU-BBC-ICE-CREAM-533x800.jpg\" target=\"_self\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/ROSS-WESTLAND-CREATIVE-DIRECTOR-EU-BBC-ICE-CREAM.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center\"><em>Ross Westland<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400\">It was because of this stint that he first stepped up to bat at BBC and Icecream. Drawn to its fusion of Japanese craftsmanship and American streetwear ethos, he began working with the brand\u2019s European team, eventually rising through the ranks. Once he took the helm, under his direction, the labels sprouted upward and outward from niche streetwear brands primarily tied to its early-2000s hip-hop roots into multifaceted labels that now span skate, music and high fashion. \u201cThe brands have evolved so much. What started as a blue-sky idea from the minds of Pharrell and Nigo, designed and produced in Japan, is now a truly global entity with offices and partners in Europe, the US, Hong Kong and, of course, Japan.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">At BBC and Icecream, Westland has expanded the brand\u2019s creative reach, championing collaborations that merge heritage, music, and emerging talent. \u201cI get to work with a lot of talented people and bring people from outside the brand in to collaborate on creating images or campaigns. For BBC spring 2025 I was fortunate enough to collaborate on the campaign with <a href=\"https:\/\/www.instagram.com\/pierrebourne\/?hl=en\" target=\"_blank\" rel=\"noopener\">Pi\u2019erre Bourne<\/a> and long time collaborator <a href=\"https:\/\/www.instagram.com\/fabienmontique\/?hl=en\" target=\"_blank\" rel=\"noopener\">Fabien Montique<\/a>. Both of those artists are inspirational to me and I\u2019m sure many of our customers around the world, synergy like that drives me to create more. Last year we put together a pop up store during paris men\u2019s fashion week in June to present the collaboration between <a href=\"https:\/\/www.instagram.com\/brentfaiyaz\/?hl=en\" target=\"_blank\" rel=\"noopener\">Brent Faiyaz<\/a>\u2019 <a href=\"https:\/\/www.instagram.com\/nuwo.world\/?hl=en\" target=\"_blank\" rel=\"noopener\">NUWO<\/a> and BBC, the year before that we launched our <a href=\"https:\/\/www.moncler.com\/en-gb\/\" target=\"_blank\" rel=\"noopener\">Moncler<\/a> collab and I cast that campaign with <a href=\"https:\/\/www.instagram.com\/clipse\/\" target=\"_blank\" rel=\"noopener\">Clipse<\/a>, we also put an Icecream diner in to 3537 (Dover Street Market Paris). There\u2019s been a lot of good momentum over the past couple of years.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Another notable link-up was with UK rap legend <a href=\"https:\/\/www.instagram.com\/officialgiggs\/\" target=\"_blank\" rel=\"noopener\">Giggs<\/a>, wherein BBC shot its \u2018Classics\u2019 campaign in London, paying homage to the UK grime and rap scene. \u201cGiggs is a foundational figure in the UK scene. That was really obvious for us since we wanted to launch our &#8216;Classics&#8217; line for BBC. It doesn\u2019t get much more classic than a shoot in London with Giggs. I purposely worked with <a href=\"https:\/\/www.instagram.com\/sweetcian\/?hl=en\" target=\"_blank\" rel=\"noopener\">Cian Moore<\/a> who\u2019s a great mind, to add his slant on the idea. It\u2019s important to me that there is authenticity and realness, that\u2019s the main thing I look for and am drawn to. It has to be authentic as there\u2019s so much noise around, things can end up confusing or lost.\u201d<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"eltdf-image-gallery  eltdf-ig-carousel-type eltdf-normal-space  eltdf-image-behavior-lightbox\">\n\t<div class=\"eltdf-ig-slider eltdf-owl-slider\" data-number-of-items=\"2\" data-enable-loop=\"yes\" data-enable-autoplay=\"yes\" data-slider-speed=\"5000\" data-slider-speed-animation=\"600\" data-slider-padding=\"no\" data-enable-navigation=\"yes\" data-enable-pagination=\"yes\">\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/0208.jpeg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-265]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1125\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/0208.jpeg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/BBC-ICE-CREAM-MONCLER-COLLAB.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-265]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/BBC-ICE-CREAM-MONCLER-COLLAB.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/BBC-ICE-CREAM-MONCLER-COLLAB-1.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-265]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/BBC-ICE-CREAM-MONCLER-COLLAB-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/BBC-ICE-CREAM-SS25-1.jpeg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-265]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1125\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/BBC-ICE-CREAM-SS25-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/BBC-ICE-CREAM-SS25-2.jpeg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-265]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1125\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/BBC-ICE-CREAM-SS25-2.jpeg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400\">Just last month, Westland unveiled his most ambitious vision for the brand yet. \u201cWe just showed the autumn 2025 collections for BBC, Icecream, BBC kids and, for the first time, we introduced an Icecream women\u2019s collection.\u201d On view were sleek varsity jackets, \u201890s-style baggy denim, updated astronaut and running dog graphics and tailored streetwear pieces that bridged skate culture and luxury. It was a pivotal moment for the labels, which continue to mature while remaining true to their rebellious, youthful DNA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">What\u2019s next? \u201cEmbrace and maximise every opportunity. Spend time with my family. Learn and enjoy,\u201d says Westland. His vision remains clear and his passion unwavering. With him, BBC and Icecream are sure to keep growing, innovating and shaping the future of contemporary streetwear, proving that legacy brands can evolve while staying true to their roots.<\/span><\/p>\n<p><em>Photography courtesy of Billionaire Boys Club\/Icecream.\u00a0<\/em><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.instagram.com\/rosswestland\/?hl=en-gb\" target=\"_blank\" rel=\"noopener\">@rosswestland<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cTalent inspires me. Raw\/new or established. In all forms,\u201d says Ross Westland, the creative director of Pharrell and Nigo\u2019s Billionaire Boys Club and Icecream Europe.<\/p>","protected":false},"author":88,"featured_media":392560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[876],"tags":[917,74,918,919],"season":[],"class_list":["post-367924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-billionaire-boys-club","tag-fashion","tag-icecream","tag-ross-westland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ten Meets Ross Westland, Creative Director Of Billionaire Boys Club And Icecream EU - 10 Magazine Germany<\/title>\n<meta name=\"description\" content=\"\u201cTalent inspires me. Raw\/new or established. In all forms,\u201d says Ross Westland, the creative director of Pharrell and Nigo\u2019s Billionaire Boys Club and Icecream Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/germany.10magazine.com\/de\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten Meets Ross Westland, Creative Director Of Billionaire Boys Club And Icecream EU\" \/>\n<meta property=\"og:description\" content=\"\u201cTalent inspires me. Raw\/new or established. In all forms,\u201d says Ross Westland, the creative director of Pharrell and Nigo\u2019s Billionaire Boys Club and Icecream Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/germany.10magazine.com\/de\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/\" \/>\n<meta property=\"og:site_name\" content=\"10 Magazine Germany\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-06T18:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T14:59:35+00:00\" \/>\n<meta name=\"author\" content=\"Emily Phillips\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Phillips\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/\"},\"author\":{\"name\":\"Emily Phillips\",\"@id\":\"https:\/\/germany.10magazine.com\/en_gb\/#\/schema\/person\/0de19322944f21ae31d1ea0b58ca70f9\"},\"headline\":\"Ten Meets Ross Westland, Creative Director Of Billionaire Boys Club And Icecream EU\",\"datePublished\":\"2025-02-06T18:00:46+00:00\",\"dateModified\":\"2025-03-30T14:59:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/\"},\"wordCount\":1111,\"image\":{\"@id\":\"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/Ross-FT.jpg\",\"keywords\":[\"billionaire boys club\",\"Fashion\",\"icecream\",\"Ross Westland\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/\",\"url\":\"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/\",\"name\":\"Ten Meets Ross Westland, Creative Director Of Billionaire Boys Club And Icecream EU - 10 Magazine Germany\",\"isPartOf\":{\"@id\":\"https:\/\/germany.10magazine.com\/en_gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/germany.10magazine.com\/ten-meets-ross-westland-creative-director-of-billionaire-boys-club-and-icecream-eu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/02\/Ross-FT.jpg\",\"datePublished\":\"2025-02-06T18:00:46+00:00\",\"dateModified\":\"2025-03-30T14:59:35+00:00\",\"author\":{\"@id\":\"https:\/\/germany.10magazine.com\/en_gb\/#\/schema\/person\/0de19322944f21ae31d1ea0b58ca70f9\"},\"description\":\"\u201cTalent inspires me. 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