{"id":367933,"date":"2025-01-09T16:10:55","date_gmt":"2025-01-09T16:10:55","guid":{"rendered":"https:\/\/germany.10magazine.com\/a-look-back-at-y-projects-most-memorable-moments\/"},"modified":"2025-03-30T16:59:50","modified_gmt":"2025-03-30T14:59:50","slug":"a-look-back-at-y-projects-most-memorable-moments","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/de\/a-look-back-at-y-projects-most-memorable-moments\/","title":{"rendered":"A Look Back At Y\/Project’s Most Memorable Moments"},"content":{"rendered":"
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In a shockwave of early morning fashion news, the world learned that Y\/Project,<\/a> the Parisian brand known for its subversive take on streetwear and experimental silhouettes, is shutting down. Founded in 2010 by Yohan Serfaty and Gilles Elalouf, Y\/Project has consistently pushed the boundaries of design, blending innovation with a daring, often disruptive approach to fashion. Belgian designer Glenn Martens<\/a> came to the helm as creative director in 2013, ushering in a new era of reworked classicism and avant-garde experimentation. Marking the end of an 11-year era, Martens stepped down as creative director in September 2024, mere months after the passing of Elalouf, Y\/Project co-founder and driving force, which placed the brand into receivership by a Parisian commercial court. Now, after failing to find a buyer for the business, the brand has said in a statement, \u201cAfter 14 fruitful years, Y\/Project has made the challenging decision to stop operations.\u201d<\/span><\/p>\n

Here, we look back at Y\/Project\u2019s best moments.<\/span><\/p>\n

1. Glenn Martens\u2019 Debut Show: Menswear AW14<\/b><\/h4>\n

Making a triumphant debut as creative director of Y\/Project, Glenn Martens\u2019 AW14 collection was a bold reimagining of classic menswear, where tailored suits were twisted into sleek, asymmetric shapes and T-shirts were layered with exaggerated proportions. Martens introduced the now-signature Y\/Project play on gender fluidity and conceptual design, unveiling the brand\u2019s first womenswear items like long slit skirts whilst incorporating deconstructed denim, leather, patchwork and unexpected cuts. The result was a distinctly avant-garde yet wearable collection. Cementing his place at the helm of the label, he showcased his knack for pushing boundaries by combining streetwear with high fashion in a way that was intellectually stimulating and commercially viable, solidifying his role as the architect of Y\/Project\u2019s subversive future.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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A post shared by ANTONIOLI (@antoniolieu)<\/a><\/p><\/div><\/blockquote>\n