{"id":368689,"date":"2025-08-28T12:33:26","date_gmt":"2025-08-28T10:33:26","guid":{"rendered":"https:\/\/germany.10magazine.com\/?p=368689"},"modified":"2025-08-28T16:10:46","modified_gmt":"2025-08-28T14:10:46","slug":"making-waves-tommy-hilfigers-partnership-with-the-sailus-gp-team-charts-a-new-course-in-style","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/de\/making-waves-tommy-hilfigers-partnership-with-the-sailus-gp-team-charts-a-new-course-in-style\/","title":{"rendered":"Charting a new course in style with Tommy Hilfiger and the U.S. SailGP Team"},"content":{"rendered":"
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\u201cI want to bring the world of sailing to a new audience,\u201d explains Mike Buckley. \u201cI want people who have never been exposed to the sport to fall in love with it, just like I did.\u201d<\/span><\/p>\n

The SailUS GP CEO and teammate recently flew back to New York from Sassnitz, Germany, where he competed in the second race in the Rolex SailGP Championship 2025 schedule, backed by billionaire Larry Ellison and World Champion Russell Coutts. In the flourishing global racing league, 12 teams compete for a\u00a0 winner-takes-all $1 million prize in 15 foot, F50 catamarans, designed to fly out over the water, allowing them to hit speeds of over 100 km\/h, when conditions allow. The two-time World champion is understandably tired, but when it comes to discussing the sport he took up at boarding school, he is full of enthusiasm.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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When it comes to sailing, Buckley is\u00a0 a self-described \u2018late bloomer\u2019 \u2013 \u201cmy phone wasn’t exactly ringing with college scholarships or professional opportunities\u201d \u2013 but his determination to succeed and willingness to put in long hours, propelled him onto high-profile race teams and helped to create an impressive professional career that spans over 15 years. His philosophy is simple, \u201c you just need to put in the work\u201d and\u00a0 he values long gains over quick wins; \u201c if you’re progressing, you will get results.\u201d\u00a0\u00a0<\/span><\/p>\n

It’s a strategy that has served him well both on and off the water. The sportsman’s desire to forge a new and more diverse era of American sailing became reality in 2023, when after years of planning he finally\u00a0 acquired 100% ownership of SailGP\u2019s US Team with friend and partner Ryan McKillen, alongside an impressive roster of celebrity investors including actor Issa Rae, world champion heavyweight boxer Deontay Wilder and DJ and producer Gryffin.<\/span><\/p>\n

\u201cI\u2019m coming to the end of my sailing career, but I want to\u00a0 share the passion I had for the sport, with a wider audience,\u201d Buckley explains. \u201cSailing, particularly at the elite level, has long battled the perception of exclusivity, but when SailGP came along,\u00a0 it was the perfect platform for us not only to compete, but also build a viable, commercial business.\u201d The league\u2019s focus on speed, technology, and sustainability is impressive: an entire fleet powered by\u00a0 renewable energy by 2025, 90-minute events and a digital focus sparks interest in even the most casual of spectators and allows a much greater understanding of the sport\u2019s nuances.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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In today\u2019s media landscape, leveraging the universal appeal of sports while maintaining an air of aspiration, excellence, and youthfulness is a key communication tool; Buckley knew that partnering with a fashion brand would be integral to his team\u2019s success. The only name on his wishlist was Tommy Hilfiger.\u00a0<\/span><\/p>\n

Sport\u2013 and sailing in particular \u2013\u00a0 is part of the American brand\u2019s DNA. Their iconic logo debuted in 1985 as a nautical-inspired flag, integrating founder Thomas Jacob Hilfiger\u2019s initials \u2013 TJH \u2013 in maritime signals. In the early 1990s the first Sailing Gear collection was launched, since then the brand has expertly woven\u00a0 sport and sailing codes into all of its collections.<\/span><\/p>\n

\u201cTommy is legendary and has a sixth sense for partnering with sports on the rise,\u201d Buckley explains. The brand had previously backed solo sailor Brad Van Liew in a round-the-world race and celebrated back-to-back victories at the Volvo Extreme 40 Grand Prix with the <\/span>Hilfiger <\/span><\/i>Sailing Team in 2005 and 2006, so the sportsman knew that there was potential to collaborate.<\/span><\/p>\n

So, how did the two meet? \u201cWell if you really want to know I first DM’d Tommy in 2018, to ask if he would be a brand partner, as I couldn\u2019t think of a better brand to partner with, he shares. \u201cEven though I knew the likelihood of him seeing my message was extremely low. Of course I didn\u2019t hear back. A year later I was watching the Met Gala \u2013 Tommy & Dee were decked out in red, white and blue. They were accompanied by\u00a0 the master of sport and a style, Formula 1 star Lewis Hamilton, donned head-to-toe in Tommy Hilfiger. I thought it was time I sent another DM, but I chickened out. However, the next week, I ran into Lewis at Soho House and decided it must be a sign. So I sent Tommy another DM.\u201d<\/span><\/p>\n

It will come as no surprise that\u00a0 a small hurdle such as an unanswered instagram message four years before the acquisition did not deter the sportsman: he pursued the partnership relentlessly.<\/span><\/p>\n

Fast forward to 2024 and Tommy Hilfiger\u00a0 announced its multi-year agreement as Official Lifestyle Apparel Partner of the U.S. SailGP Team. And the collaboration has gone from strength to strength. Initial custom livery worn by the team at every event,\u00a0 has paved the way for the new capsule collection inspired by the brand\u2019s archives. Comprising iterations of classic silhouettes with technical updates, polos and sailing jackets are reimagined with sweat-wicking and UV protection, while sailing jackets\u2019 ripstop shells are complemented by mesh lining, providing excellent wind-blocking performance, perfect for life on the ocean wave. Yacht style favourites such as graphic T-shirts and colour-blocked sweaters with engineered details, are spectator sport-ready and naturally the offering is imagined in Tommy HIlfiger\u2019s signature red, white and blue.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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For Buckley, a partnership with Tommy Hilfiger represents where the sport should be headed. \u201cIt\u2019s a collaboration that reflects a shared vision of performance, style, and making an impact\u201d, he explains. Uncharted, a new three-part series about the league, is currently streaming on <\/span>Paramount+<\/span>, while packed grandstands and events that could rival the world\u2019s biggest sporting events are becoming a reality. \u201cIn Germany, the stands were packed, the hospitality was packed, the race village was packed with fans, it was really awesome to see,\u201d Buckley says. \u201cPassion is at the heart of what we do. I’m really excited about interacting with people that love the sport or who\u2019ve never attended a SailGP event. If you win a championship but you don’t inspire people along the way, then what\u2019s the point?\u201d<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Tommy X U.S.Sail GP Team capsule is available now<\/span><\/p>\n

de.tommy.com<\/span><\/a><\/p>\n

@tommyhilfiger<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Text\u00a0<\/em> MARIE-LOUISE VON HASELBERG
\n<\/strong><\/span>Photography<\/em> DENNY SACHTLEBEN
\n<\/strong><\/span>Additional photography: Courtesy of TOMMY HILFIGER.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"\u201cI want to bring the world of sailing to a new audience,\u201d explains Mike Buckley. \u201cI want people who have never been exposed to the sport to fall in love with it, just like I did.\u201d The SailUS GP CEO [...]","protected":false},"author":1439,"featured_media":413395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[879,876],"tags":[1117,130],"season":[],"class_list":["post-368689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collections","category-fashion","tag-sailus-gp","tag-tommy-hilfiger"],"acf":[],"yoast_head":"\nCharting a new course in style with Tommy Hilfiger and the U.S. SailGP Team - 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