{"id":369011,"date":"2025-11-20T10:49:46","date_gmt":"2025-11-20T09:49:46","guid":{"rendered":"https:\/\/germany.10magazine.com\/?p=369011"},"modified":"2025-11-20T10:49:46","modified_gmt":"2025-11-20T09:49:46","slug":"moose-knuckles","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/de\/moose-knuckles\/","title":{"rendered":"Moose Knuckles"},"content":{"rendered":"
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Last Tuesday, Canadian outerwear brand Moose Knuckles transformed its Milan flagship into a snow-capped fantasy \u2013 complete with a nine-foot mountain \u2013\u00a0 for the unveiling of its Autumn\/Winter 2026 collection.<\/span><\/p>\n

The brand\u2019s signature heavyweight parkas were on display, but with them came a new offering, showcasing lighter layers created from denim and leather, forging a bold, womenswear focus. This new vision is part of new Global Creative, Ludovico Bruno\u2019s directive. The\u00a0 \u200b\u200bfounder and Creative Director of Mordecai, he has been consulting with the brand since 2024, but the new collection marks his debut in a permanent role.\u00a0<\/span><\/p>\n

We caught up with him\u00a0 at the event to discuss the new collection and his plans for the brand\u2026<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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HS: You are stepping into Moose Knuckles at a really interesting moment, what did you want to shift first: the attitude or the silhouette?<\/b><\/p>\n

LB: Definitely the attitude. We wanted to evolve Moose Knuckles into more of a lifestyle brand, so the attitude was the main focus.<\/span><\/p>\n

HS: The brand has always played with that tension between protection and style. How do you keep the \u201carmour\u201d functional but still desirable, especially with the conversation debating \u201cquiet luxury\u201d versus \u201cstatement wear\u201d?<\/b><\/p>\n

LB: We managed to keep the \u201carmour\u201d functional and desirable by lightening the construction. Everything now is about being as light as possible while retaining\u00a0 warmth & protection, which is the core of the brand. Moose Knuckles isn\u2019t about quiet luxury; we focus on fabrications and details that create functional outerwear, that still makes a bold statement. It\u2019s a new kind of luxury that balances function with attitude.<\/span><\/p>\n

HS: What\u2019s your biggest rebellion with this collection?<\/b><\/p>\n

LB: It\u2019s not really a rebellion but to make a good and decent women’s silhouette and women’s wardrobe you need to be a rebellious thinker.<\/span><\/p>\n

HS: You\u2019re joining Moose Knuckles at a time when outerwear feels almost like a new luxury category in itself. How do you define luxury through functionality?<\/b><\/p>\n

LB: I define luxury and functionality coming together in one word that is \u2018experience\u2019.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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HS: How do you see the brand\u2019s DNA evolving under your direction? Are you rewriting it, or amplifying it?<\/b><\/p>\n

LB: It\u2019s actually the opposite of amplifying. <\/span>My aim is to distill what makes a Moose Knuckles garment instantly recognisable: <\/span>it\u2019s more about refining elements to elevate it, but still keeping it bold. That\u2019s what I am doing.<\/span><\/p>\n

HS: You play with proportions a lot. What\u2019s the silhouette story this season?<\/b><\/p>\n

LB: The silhouette is loose, which is something very new for the brand.<\/span>
\n<\/span>It\u2019s not oversized, it is a controlled, loose silhouette. It\u2019s very confident and comfortable, but it\u2019s definitely not oversized. We\u2019ve shifted a little from the very rigid, sometimes very bulky, skinny silhouette that the brand was famous for.\u00a0<\/span><\/p>\n

HS: I\u2019m obsessed with the Everest Puffer in brown, thanks to Magdalena & Nanja! It\u2019s so marshmallowy and hot and crispy. How much does texture lead your design process?<\/b><\/p>\n

LB: We always start with the texture. For me, texture is very important: it creates depth and gives the collection a sense of\u00a0 warmth. But I also wanted to play with a sense of \u2018coolness\u2019. So we explored garments in washed cotton and lots of leather this season as well.<\/span><\/p>\n

HS: What was the hardest element to get right in this collection?<\/b>
\n<\/span>LB: I guess to make pieces that feel light. That was like one of the hardest tasks and not simply for this collection. <\/span>Moose Knuckles is evolving: we\u2019re not just for the winter anymore, we\u2019re moving towards a complete year-round wardrobe:<\/span> I want the pieces to be worn in May, as well as January. <\/span>\u00a0The brand\u2019s aesthetic used to be heavy and my goal is to make it feel as light as possible.<\/span><\/p>\n

HS: How do you design for both the streets of Milan and the wilderness of Canada without losing the brand\u2019s soul?<\/b><\/p>\n

LB: What I want to be asking [you] to do, is to translate the brand DNA through the lens of a European. It is so interesting when you see your coats being seen by the lens of somebody else. Because this is how you get perspective. And sometimes you realise what you are focusing on is not the most important element. And it pops out immediately. To be seen by someone else’s mind and eyes.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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HS: What\u2019s next, not just for the brand, but for you as a creative voice?<\/b><\/p>\n

LB: I would like to take some time off and not think about clothes. Having some kind of a break after collection means I can come back refreshed and think about more beautiful clothes again.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Text\u00a0<\/em> HAKAN SOLAK<\/strong><\/span>
\n<\/strong><\/span>Photography Courtesy of MOOSE KNUCKLES<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Last Tuesday, Canadian outerwear brand Moose Knuckles transformed its Milan flagship into a snow-capped fantasy \u2013 complete with a nine-foot mountain \u2013\u00a0 for the unveiling of its Autumn\/Winter 2026 collection. The brand\u2019s signature heavyweight parkas were on display, but with [...]","protected":false},"author":1476,"featured_media":435549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[879,876],"tags":[1169,1168],"season":[],"class_list":["post-369011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collections","category-fashion","tag-ludovico-bruno","tag-moose-knuckles"],"acf":[],"yoast_head":"\nMoose Knuckles - 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