{"id":370368,"date":"2026-07-21T14:46:57","date_gmt":"2026-07-21T12:46:57","guid":{"rendered":"https:\/\/germany.10magazine.com\/?p=370368"},"modified":"2026-07-21T15:18:13","modified_gmt":"2026-07-21T13:18:13","slug":"nunchi-an-exclusive-online-editorial-by-yoonwoo-kim","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/de\/nunchi-an-exclusive-online-editorial-by-yoonwoo-kim\/","title":{"rendered":"nunchi: an exclusive online editorial by Yoonwoo Kim"},"content":{"rendered":"
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\u201cWe go back to 2008;\u201d explains creative director, John Yonatan Jacoby when asked about his connection to stylist Noey Park. “We were roommates at fashion school in Milan, and we\u2019ve worked together on and off ever since, from student projects back in the day to eventually professional campaigns and editorials across Europe.”<\/p>\n

Both creatives work but are not born in Europe: they bonded over conversations surrounding cultural difference, assimilation and what stays with you, when you leave home. So when they planned a trip to Korea together this year, it felt natural that to want to shoot there.<\/p>\n

The two friends teamed up with photographer Yoonwoo Kim, after Jacoby reached out to him, after following his work through instagram. In their first conversation they discussed the idea of queer culture as it is a subject.\u00a0 \u201cKim explained that shooting sexuality isn\u2019t so natural for him in the Korean context, that it\u2019s a culture that relates to it differently, \u201c explains Jacoby. \u201cThat conversation is actually where our shoot started. It immediately connected with everything Noey and I had been talking about for years.\u201d<\/p>\n

The result of the meeting of minds is Nunchi, an editorial shot for 10 DE: Nunchi is a \u00a0Korean word referring to the art of reading what is felt, but never said. The intelligence of understanding a room, a person, a mood, without anything being spoken. \u201cIt came up in my first conversation with Yoonwoo, when we were trying to articulate something about Korean culture that I kept circling around but couldn\u2019t name,\u201d Jacoby explains. \u201cThe moment he explained it I knew that was the editorial. It also connected directly to what Noey and I had been talking about for years \u2014 the parts of yourself that communicate without being stated, that stay with you across cultures without ever needing to announce themselves.\u201d<\/p>\n



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from left: Shirt\u00a0 by KIMHEKIM, jacket by EENK; cardigan and trousers by HYEIN SEO\u00a0\u00a0<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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from left: <\/span>top by HYEIN SEO, <\/span>skirt and shoes by KIMHEKIM; <\/span>jacket by WOOYOUNGMI, <\/span>skirt\u00a0 by JIYONGKIM, <\/span>shoes by KIMHEKIM<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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jacket by BLACKMERLE, t<\/span>rousers by THUG CLUB<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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from left: jacket by EENK; <\/span>coat by POST ARCHIVE FACTION (PAF), trousers by KIMHEKIM, s<\/span>hoes by POST ARCHIVE FACTION (PAF)<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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shirt by POST ARCHIVE FACTION (PAF), \u00a0<\/span>trousers and shoes KIMHEKIM<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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from left: s<\/span>hirt\u00a0 by KIMHEKIM, s<\/span>kirt by EENK;<\/span> coat by POST ARCHIVE FACTION (PAF), t<\/span>rousers by KIMHEKIM; s<\/span>hirt and trousers\u00a0 by BLACKMERLE , s<\/span>hoes by POST ARCHIVE FACTION (PAF)<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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shirt by POST ARCHIVE FACTION(PAF), j<\/span>acket by EENK, s<\/span>horts WOOYOUNGMI<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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from left: jacket by WOOYOUNGMI, s<\/span>kirt\u00a0 by JIYONGKIM, s<\/span>hoes by KIMHEKIM; boots by KIMHEKIM<\/span><\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Creative Director <\/span>JOHN YONATAN JACOBY<\/span><\/em><\/p>\n

Fotografie <\/span>YOONWOO KIM<\/span><\/em><\/p>\n

Fashion editor <\/span>NOEY PARK<\/span><\/em><\/p>\n

Model <\/span>WE SEUNG<\/span>–<\/span>MIN<\/span> and <\/span>CHO<\/span> at Jmodel Management\u00a0<\/span><\/em><\/p>\n

Hair and makeup <\/span>YOONJIN\u00a0<\/span><\/em><\/p>\n

Photographer\u2019s assistant <\/span>HYNWOO JU<\/span><\/em><\/p>\n

Special thanks to Hannam BNB Seoul<\/span><\/em><\/p>\n



<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"\u201cWe go back to 2008;\u201d explains creative director, John Yonatan Jacoby when asked about his connection to stylist Noey Park. \"We were roommates at fashion school in Milan, and we\u2019ve worked together on and off ever since, from student projects [...]","protected":false},"author":218,"featured_media":460695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[876,17,13],"tags":[],"season":[1126],"class_list":["post-370368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-menswear","category-womenswear","season-ready-to-wear-ss26"],"acf":[],"yoast_head":"\nnunchi: an exclusive online editorial by Yoonwoo Kim - 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