{"id":370660,"date":"2026-09-29T20:18:07","date_gmt":"2026-09-29T18:18:07","guid":{"rendered":"https:\/\/germany.10magazine.com\/?p=370660"},"modified":"2026-09-29T20:18:07","modified_gmt":"2026-09-29T18:18:07","slug":"prada-galleria-opening-milan-pradasphere","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/de\/prada-galleria-opening-milan-pradasphere\/","title":{"rendered":"In Milan, \u201cPrada Galleria\u201d opened its doors \u2013 and it\u2019s a full experience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Fancy a deep dive into the world of Prada directed by Miuccia Prada herself? Then \u201cPrada Galleria\u201d is the right address for you. More specifically and accurately: Galleria Vittorio Emanuele II. Right inside Milan\u2019s iconic 19th century shopping arcade, the Italian brand\u2019s latest project allows you to immerse yourself into their multifaceted universe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From retail and hospitality to art and history, \u201cPrada Galleria\u201d spans over a total of eight floors, showcasing the core of what is Prada\u2019s heritage in one permanent space. And while the everyday mass of tourists tightly and eagerly gathers in the heart of Milan\u2019s most famous and expensive shopping destination, there\u2019s a new subterranean passage connecting two sides of the building \u2013 and the two locations of Prada, namely Prada Donna and Prada Uomo.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what does the immersive experience look like exactly? On the lower levels, expanded retail spaces and Pasticceria Marchesi 1824 are found, topped by the \u201cPradasphere\u201d. This is where history &#8211; both in terms of the company and the Prada family \u2013 comes into play, spanning from the house\u2019s founding in 1913 to the present. Given its permanence, the exhibit can be understood as more of a museum, which is open to the public starting 29th September 2026. The upper level floors are dedicated to private shopping as well as the Osservatorio Fondazione Prada, where the focus is on contemporary technology and photography. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prada enthusiasts know: It\u2019s <\/span><i><span style=\"font-weight: 400;\">never<\/span><\/i><span style=\"font-weight: 400;\"> just clothes. Miuccia Prada, also now together with Raf Simons, will always be about the bigger picture. The brand is built on continuously and intuitively tapping into the zeitgeist. Whoever they\u2019ve collaborated with, whatever served as inspiration, it was always a dialogue and never a one-way-street. Just like at \u201cPrada Galleria\u201d, there are many ways to experience it.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"eltdf-image-gallery  eltdf-ig-carousel-type eltdf-small-space\">\n\t<div class=\"eltdf-ig-slider eltdf-owl-slider\" data-number-of-items=\"1\" data-enable-loop=\"yes\" data-enable-autoplay=\"yes\" data-slider-speed=\"5000\" data-slider-speed-animation=\"600\" data-slider-padding=\"no\" data-enable-navigation=\"yes\" data-enable-pagination=\"yes\">\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/09\/Prada-Donna_Prada-Galleria-Vittorio-Emanuele-II-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/09\/Marchesi-1824_Prada-Galleria-Vittorio-Emanuele-II-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/09\/Osservatorio-Fondazione-Prada-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1278\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/09\/Osservatorio_Hito-Steyerl-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/09\/Pradasphere_Prada-Galleria-Vittorio-Emanuele-II_01-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Text LISA ZIRNGAST<\/p>\n<p>Photography PRADA<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Fancy a deep dive into the world of Prada directed by Miuccia Prada herself? Then \u201cPrada Galleria\u201d is the right address for you. More specifically and accurately: Galleria Vittorio Emanuele II. Right inside Milan\u2019s iconic 19th century shopping arcade, the [...]","protected":false},"author":2190,"featured_media":468243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"","timeOption":"","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":""},"_wpsp_active_default_template":true},"categories":[876,5],"tags":[],"season":[],"class_list":["post-370660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news"],"acf":[],"yoast_head":"<!-- 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