GUESS accessories, known for their striking, signature hardware, are never afraid to stand out. Neither is Maura Higgins, the Irish model and reality TV star best known for her appearances on Love Island UK and Traitors US, who stars alongside the Allegra bag in Guess’s new SHOW OFF campaign.
The Allegra combines the best of form, function, and structure, becoming a versatile all-rounder guaranteed to turn heads. With its curved lines, elegant pleated faux suede, and bronze “G“ detail, the Allegra strikes the perfect balance between a statement piece and an everyday bag
In the SHOW OFF cinematic campaign, Guess invites you into Allegra’s world: daring, modern, and glamorous. Under bold studio lighting, Maura is seen alongside a beautiful vintage car, speaking confidently into the camera: “It’s hard not to stare“. Just as the name Allegra, meaning cheerful in Italian, suggests, the GUESS woman is confident in her femininity and ready to be seen.
The Allegra, available as a tote, satchel, or shoulder bag, takes on the deep colors of Cognac, Espresso, and Olive for an autumn eye-catcher. Get yours starting mid-August in GUESS stores, partner retailers, or here.
Text MICHELLE STOLL
