PUMA and Jil Sander have unveiled the next chapter of their enduring partnership, expanding into apparel for the first time.
Creative director Simone Bellotti’s goal for the luxury house’s third partnership with the sportswear giant, was “to slow everything down.” This succinct strategy resulted in a capsule collection that transformed everyday pieces into serene, elegant and enduring wardrobe essentials.
For fans of last April’s sleek “K-STREET” or those still coveting the vintage-inspired “KING AVANTI” from October 2025, the Autumn/Winter 2026 lineup showcases more masterful archival exploration. Revisiting two iconic silhouettes, the “Speedcat” and the “Suede”, Bellotti has elevated the former with an artisanal leather heel detail and full leather lining. Meanwhile, the latter retains its distinct Puma contours, but has received a design upgrade courtesy of a refined outsole and concealed lacing.
The new collection also debuts ready-to-wear pieces: a structured white crew-neck t-shirt, a classic navy cap, and a modern refresh of Puma’s legendary 1968 “T7” tracksuit. Berlotti has upgraded the iconic suit with a tailored, tapered fit, bespoke bi-stretch wool fabric and advanced thermo-regulating properties, in the capsule’s refined colour palette. The resulting piece exemplifies the perfect balance between Jil Sander’s minimalist sensibilities and Puma’s sportswear heritage.
The collection is available online and at Jil Sander and Puma stores now.
Text LISA ZIRNGAST
Photography GUEN FIORE
Film director LISA ROVNER
Public Relations KARLA OTTO
