Diesel x Tom of Finland Pride Foundation join forces for a campaign that champions freedom of expression, sexuality and individualism.
Specifically designed to celebrate the LGBTQIA+ community, the capsule focuses on the work of Tom of Finland who is renowned for his 20th century homoerotic art. T-shirts are adorned with his illustrations of cruising scenes, while sailors, cops and construction workers all find their place as prints on underwear, jockstraps and even a phone case.
The collection also includes a range of hoodies, T-shirts, sweatpants, a tank top, and a shirt and shorts set, all featuring prints of joyful photographs from Tom of Finland Foundation parties and fundraising events held between 1990 and 2005.
For the capsule’s visual narrative, Bruce LaBruce captures a series of unvarnished portraits of models cast via Grindr. Set in a simple home environment (kitchen, living room, bedroom, hallway), dressed in the collection’s looks. With the raw authenticity of each shot drawing out themes of honesty, sexuality, desire, intimacy, and inclusivity, the collection’s message is beautifully amplified.
The Diesel x Tom of Finland capsule collection is now available on www.diesel.com and in Diesel selected stores.
