1 December 2025 |
On Friday, 28 November, Berlin fashion label Haderlump made its mark with the debut of its first flagship store in Kreuzberg — and naturally, the city’s creative crowd turned up to celebrate.
Run by Creative Director Johann Ehrhardt and Brand Manager Julius Weissenborn, Haderlump has become one of the capital’s most-watched labels. Their runway shows — staged everywhere from a Tempelhof hangar to an S-Bahn hall — have cemented the brand’s aesthetic: raw, precise and radical. Think self-empowerment, sustainability and craftsmanship — done the Berlin way.
The new 200 m² space sits in a corner of Berlin that’s refreshingly off-script: far from Kreuzberg’s overly hyped spots and even further from the Checkpoint Charlie tourist parade. Inside, concrete, glass and steel mix in a crisp, Brutalist-tinged interior. The location is not just a store: it’s a multi-functional creative space. Alongside the ready-to-wear pieces hanging together with the full archive at the entrance, visitors can watch the team constructing garments by hand in the atelier through broad glass panels.
The opening night was intimate and charged, with friends, longtime clients, and curious newcomers orbiting the space like it was already a cultural node, highlighted by a performance from Berlin composer and pianist John Carlsson. As Ehrhardt put it, “This place isn’t only about showing our designs. It’s about creating a space where people meet, exchange and get inspired. It’s our way of giving something back to the city that shaped us.”
In a moment where the fashion landscape is unstable and retail feels increasingly dematerialised, Haderlump doubles down on community, craft and the physical experience. A distinctly Berlin power move — and an undeniably beautiful one.
Text GIULIO POLVERIGIANI
Photography CHRIS ABATZIS
