{"id":367926,"date":"2025-02-04T18:17:16","date_gmt":"2025-02-04T18:17:16","guid":{"rendered":"https:\/\/germany.10magazine.com\/a-look-back-at-our-interview-with-piotrek-panszczyk-as-he-exits-area\/"},"modified":"2025-03-30T17:01:53","modified_gmt":"2025-03-30T15:01:53","slug":"a-look-back-at-our-interview-with-piotrek-panszczyk-as-he-exits-area","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/en_gb\/a-look-back-at-our-interview-with-piotrek-panszczyk-as-he-exits-area\/","title":{"rendered":"A Look Back At Our Interview With Piotrek Panszczyk As He Exits Area"},"content":{"rendered":"
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As Piotrek Panszczyk<\/a> steps down from the helm of his New York-based brand Area<\/a>, we look back at our interview with the Polish designer and his co-creative director Beckett Fogg<\/a>.<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Since its inception in 2013, the indie sensation Area<\/a>, founded by the dynamic duo of Piotrek Panszczyk<\/a>, 37, and Beckett Fogg<\/a>, 35, has skyrocketed to prominence on the New York Fashion Week circuit. These two visionaries first crossed paths during their studies on Parsons\u2019 MFA Fashion Design and Society programme and, in an astonishingly short time, they\u2019ve crafted a distinct and unmistakable brand identity.<\/p>\n

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At the heart of Area\u2019s signature vibe lies a fusion of intricate crystal embellishments, attention-grabbing fabrications that shimmer and the pinnacle of tailoring perfection. Their creative brilliance hasn\u2019t gone unnoticed. It\u2019s caught the eye of industry titans and their designs have been worn by the likes of Beyonce\u0301 on her Renaissance<\/em> World Tour, Lady Gaga at the VMAs and Michelle Obama on her Becoming<\/em> book tour, to name a small, impressive few. Their partnership has also led them to prestigious platforms, with appearances in the finals of the 2016 CFDA\/Vogue Fashion Fund Prize<\/a> and the 2020 LVMH Prize.<\/a><\/p>\n

During a Zoom conversation with 10<\/em> from Area\u2019s Chinatown studio in New York, Panszczyk delves into the evolution of the brand\u2019s core aesthetic, describing it as \u201can interstellar, power-femme mood that has continually evolved over the years\u201d. He emphasises that, regardless of the creative directions they\u2019ve taken, there has always been a fundamental interplay between \u201cexuberance and femininity\u201d, striking a balance between \u201cthe crass and the chic\u201d. Their fearless exploration of boundaries while maintaining Area\u2019s innate boldness has deeply resonated with their audience. He further explains, \u201cIn the early days, people were drawn to our clothes for special evening occasions, like clubbing, birthday celebrations or events. But now we\u2019re also exploring how they can make people feel amazing during the day. Ultimately, it\u2019s always about boosting someone\u2019s confidence and making them feel their best.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n

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How has Area\u2019s aesthetic evolved over time? \u201cWhen our work first gained attention, our focus was primarily on hardware and using crystal elements as the building blocks for limitless creations. But before that, it was more about fabric and structural aspects \u2013 essentially, it was about tailoring, so we wanted to bring that back to the forefront of our process. These days, we\u2019re pushing how we can soften our embellishments, as well as how we can craft the perfect jacket or couture dress and develop them into something architectural.\u201d Regarding the brand\u2019s name, Panszczyk sheds light on its dual foundation. \u201cIn the beginning, we operated more like a collective, so the name held an anonymity, a blank canvas for ideas \u2013 an \u2018area\u2019, if you will, [that was] open to interpretation. However, there was also a club in New York with the same name in the mid-to-late 1980s which served as a haven for creatives to freely express themselves. Our first studio was almost next door to that venue, so it\u2019s something of a tribute.\u201d<\/p>\n

In 2021, Area embarked on a strategic transformation, breaking free from relentless, conventional fashion cycles by adopting a see-now, buy-now cadence and a direct-to-consumer business approach for its collections. Simultaneously, the duo unveiled their haute couture line, catering to the specific desires of an influential clientele from the world of media and beyond. He explains their shift, stating, \u201cThese moves were a response to the fast-paced era of social media, where everything is so direct, and competitiveness escalated in that landscape. And our private client list was growing to a point where they required more precise alterations, which is where the couture side of the business came from.\u201d<\/p>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n

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Today, as an established fashion house with a dedicated global following, Area stands at the threshold of its next growth phase. Panszczyk has taken on an expanded role in creative leadership within the team, while Fogg focuses on the brand\u2019s strategic business development. The label now operates simultaneously in both its birthplace of New York and in Milan, where half of its production takes place. \u201cWe have been developing all the laborious 3D construction processes in Italy with specialised manufacturers. In doing so, we\u2019ve come to appreciate the rich history and expertise ingrained in their heritage \u2013 it\u2019s in their blood. We also recognised this as an opportunity for the growth of our ready-to-wear line, prompting us to shift half of our production to Italy. Italians are savvy and make great collaborators. It felt like the right decision.\u201d<\/p>\n

Panszczyk\u2019s journey is a testament to his eclectic background. Born in Poland but raised in the picturesque town of Arnhem, the Netherlands, he always harboured a fascination for the creative realm. His pursuit of artistic expression led him to Arnhem\u2019s ArtEZ University of the Arts for his bachelor\u2019s degree, where he honed his ability to navigate the fine line between the allure of an anti-fashion mindset and the desire to craft exquisite garments. This was partly thanks to being not far from Antwerp\u2019s fashion scene and partly due to designers he looked up to like Issey Miyake and Rei Kawakubo.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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However, it was Panszczyk\u2019s move to Paris that proved seismic, as he embarked on a design career that included stints with esteemed brands like Chloe\u0301 and Ungaro. \u201cI learned very quickly how hard it is to work in fashion in Paris,\u201d he recalls with a chuckle. \u201cBut it was also interesting to be on teams where either the clothes weren\u2019t quite my style or there was a culture shock on the team and I had to adjust. These experiences, whether positive or tricky, were important in shaping how I approach working now.\u201d<\/p>\n

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Fast forward to the present day\u00a0and Area has swiftly established\u00a0itself as the preferred brand for\u00a0audacious garments sought after\u00a0by top-tier celebrities. Among\u00a0the notable stars who favour\u00a0them are Ariana Grande, Bella\u00a0Hadid, Dua Lipa, Chlo\u0308e Bailey,\u00a0Simone Biles and Precious Lee.\u00a0The label\u2019s latest feat? Taylor\u00a0Swift gracing the cover of Time<\/em>,\u00a0which awarded her Person of the\u00a0Year, in one of its crystal-adorned\u00a0gowns. \u201cThat moment was truly\u00a0magical. A Time<\/em> cover serves as\u00a0a significant reference point for\u00a0me \u2013 their historic covers always\u00a0find a place on our mood boards, so this was quite an achievement for us.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n

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For the shoot accompanying this feature, captured by the lens of the talented An Le, 10<\/em> enlisted musician Micah McLaurin to adorn himself in Area\u2019s AW23 collections. \u201cWearing Area gives me an experience similar to when I hear music that moves me. It immediately transports me to a different feeling, which is what I try to do when making my own music: I want to create fantasies, emotionally and visually, where people can escape everyday life,\u201d says McLaurin. \u201cSometimes visuals give me ideas for music, and Area\u2019s clothes inspire me to create music that moves the body, whether it brings tears, chills or makes you want to dance, and the visual worlds that enhance it.\u201d<\/p>\n

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Area\u2019s AW23 ready-to-wear and couture collections, unveiled in a runway presentation during New York Fashion Week, explored the concept of primal instincts in relation to clothing. The line-up featured trompe-l\u2019oeil fur-printed wrap coats, low-slung jeans and shirtdresses with voluminous godet skirts. Elsewhere, there were slinky jersey cut-out dresses adorned with crystals and gold-embellished bones. As the collections unfolded, the silhouettes became more exaggerated and a dynamic interplay between evening and daytime attire emerged, straddling the line between 1960s grandeur and 1980s extravagance while incorporating elements of prehistoric attire with animalistic details. \u201cWe looked back into history to understand the origins of clothing, where necessity for protection evolved into luxury and eventually excess,\u201d says Panszczyk. \u201cIt\u2019s about how bones transformed into precious stones and diamonds, and how fur evolved into something considered lavish. These key concepts from history continually resurface in new forms, so we aimed to push the boundaries of how we can reinterpret these ideas and blur the timelines.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n

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With half of Area\u2019s production based in Milan, it seemed logical to end the conversation by asking about the possibility of the label relocating its shows to Europe. Upon hearing this, Panszczyk\u2019s expression brightens, suggesting that we might be onto something. He responds thoughtfully, saying, \u201cWhile I have a deep love for New York and there aren\u2019t many brands like us operating here, we\u2019ve been contemplating various opportunities. There was a time when we considered the Paris haute couture schedule as an exciting prospect, where we could introduce something fresh. But now we\u2019re in Milan, building a cultural connection with the city. Ultimately, we don\u2019t feel tied to a specific location \u2013 the people who resonate with our brand are everywhere.\u201d<\/p>\n

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As we gaze into the future, Area\u2019s trajectory seems boundless, filled with fruitful possibilities. Setting aside the discussion about relocation, it\u2019s evident that the brand is poised for even greater international success. Perhaps the latest collection symbolises its transformation from raw beginnings to a veritable fashion gem. Watch this space.<\/p>\n

Taken from 10 Magazine Issue 72 \u2013 DARE TO DREAM \u2013 out now! Order your copy\u00a0<\/i>here<\/i><\/span><\/a>.<\/i><\/p>\n

area.nyc<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n

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AREA: VISION QUEST<\/strong><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

Photographer AN LE<\/strong>
\nFashion Editor NICOLA FORMICHETTI<\/strong>
\nTalent MICAH MCLAURIN<\/strong>
\nText ALEX KESSLER<\/strong>
\nHair TOMOKO KUWAMURA<\/strong> using Oribe Hair Care
\nMake-up ANDREW DAHLING<\/strong>
\nDigital technician NELSON CASTILLO<\/strong>
\nPhotographer\u2019s assistants MACE VENNONI<\/strong> and ROBERT PETRIE<\/strong>
\nFashion assistants ARUT ARUSTAMYAN<\/strong> and BRANDON BROWNSTEIN<\/strong>
\nProduction NOW OPEN TV<\/strong>
\nExecutive producer VICTORIA PAVON<\/strong>
\nProduction assistants LYNDSAY MORETTA<\/strong> and JOSEPH ORTIZ<\/strong><\/p>\n

Clothing and accessories throughout by AREA<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"As Piotrek Panszczyk steps down from the helm of his New York-based brand Area, we look back at our interview with the Polish designer and his co-creative director Beckett Fogg. 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