{"id":368466,"date":"2025-05-29T16:53:41","date_gmt":"2025-05-29T14:53:41","guid":{"rendered":"https:\/\/germany.10magazine.com\/?p=368466"},"modified":"2025-05-29T16:57:34","modified_gmt":"2025-05-29T14:57:34","slug":"prada-eyewear-takes-over-a-historic-former-berlin-cafe-for-the-sound-of-prada-2025","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/en_gb\/prada-eyewear-takes-over-a-historic-former-berlin-cafe-for-the-sound-of-prada-2025\/","title":{"rendered":"Prada Eyewear takes over a historic former Berlin caf\u00e9 for The Sound of Prada 2025"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"eltdf-image-gallery  eltdf-ig-carousel-type eltdf-normal-space  eltdf-image-behavior-lightbox\">\n\t<div class=\"eltdf-ig-slider eltdf-owl-slider\" data-number-of-items=\"2\" data-enable-loop=\"yes\" data-enable-autoplay=\"yes\" data-slider-speed=\"5000\" data-slider-speed-animation=\"600\" data-slider-padding=\"no\" data-enable-navigation=\"yes\" data-enable-pagination=\"yes\">\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Alex-Consani.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Alex-Consani.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Troye-Sivan.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Troye-Sivan.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-DJ-Johnny-Jane-aka-Jannelle-Monae.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-DJ-Johnny-Jane-aka-Jannelle-Monae.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a 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alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Ncuti-Gatwa.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Ncuti-Gatwa.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Lisa-Vicari.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Lisa-Vicari.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Leo-Altaras.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Leo-Altaras.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Aino-Laberenz.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Aino-Laberenz.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Langston-Uibel-1.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Langston-Uibel-1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Lea-van-Acken.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Lea-van-Acken.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Wolfram-Amadeus.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Wolfram-Amadeus.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Christian-AB.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Christian-AB.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Kit-Connor.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Kit-Connor.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Trystan-Puetter.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Trystan-Puetter.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Clemens-Schick.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-494]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/Clemens-Schick.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400\">On a bustling Thursday evening in the heart of Berlin, 10 Magazine DE joined the likes of Troye Sivan, Alex Consani, Kit Connor, Ncuti Gatwa, Clemens Schick, Lilith Stangenberg and many more for an evening of musical immersion at The Sound of Prada.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Presented by Prada Eyewear \u2014 featuring DJ sets from Janelle Mon\u00e1e\u2019s alter ego DJ DJ Johnny Jane, Channel Tres and Christian AB \u2014 this annual music event is an exploration of global culture, framed through music, that is hosted in a different city each year. The Berlin edition took place within the historic former caf\u00e9, Kranzler Eck, located on Kurf\u00fcrstendamm, and embodied the German capital\u2019s social and cultural scene, with names from fashion, film, music and the arts coming together for a night of dance floor connection.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Sound of Prada was first staged in Paris in 2019, offering a new perspective on <\/span><span style=\"font-weight: 400\">Prada\u2019s deep and intrinsic links with culture. Further chapters debuted in London i<\/span><span style=\"font-weight: 400\">n 2021, Cannes in 2022 and Seoul in 2024 \u2014 so where will the 2026 edition take us?<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"eltdf-image-gallery  eltdf-ig-carousel-type eltdf-normal-space  eltdf-image-behavior-lightbox\">\n\t<div class=\"eltdf-ig-slider eltdf-owl-slider\" data-number-of-items=\"2\" data-enable-loop=\"yes\" data-enable-autoplay=\"yes\" data-slider-speed=\"5000\" data-slider-speed-animation=\"600\" data-slider-padding=\"no\" data-enable-navigation=\"yes\" data-enable-pagination=\"yes\">\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Johnny-Jane-AKA-Janelle-Monae_3.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-195]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Johnny-Jane-AKA-Janelle-Monae_3.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Channel-Tres_2-.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-195]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Channel-Tres_2-.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Johnny-Jane-AKA-Janelle-Monae_1.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-195]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Johnny-Jane-AKA-Janelle-Monae_1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Christian-AB_2.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-195]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Christian-AB_2.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Channel-Tres_1.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-195]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Channel-Tres_1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image\">\n\t\t\t\t\t\t\t\t\t<a itemprop=\"image\" class=\"eltdf-ig-lightbox eltdf-block-drag-link\" href=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Christian-AB_1-.jpg\" data-rel=\"prettyPhoto[image_gallery_pretty_photo-195]\" title=\"\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1201\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2025\/05\/DJ-Christian-AB_1-.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><i><span style=\"font-weight: 400\">Images courtesy of Prada Eyewear. The Sound of Prada took place in Berlin on May 28, 2025.<\/span><\/i><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>After producing an ultra pretty couture show, the formidable Chanel atelier team were at it again, turning out an AW25 collection that celebrated the femininity of the brand.<\/p>\n","protected":false},"author":1470,"featured_media":404978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[878,876],"tags":[1072,622,25,1071],"season":[],"class_list":["post-368466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-fashion","tag-berlin","tag-music","tag-prada","tag-the-sound-of-prada"],"acf":[],"yoast_head":"<!-- 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