{"id":369218,"date":"2026-01-12T18:30:32","date_gmt":"2026-01-12T17:30:32","guid":{"rendered":"https:\/\/germany.10magazine.com\/?p=369218"},"modified":"2026-01-24T16:07:57","modified_gmt":"2026-01-24T15:07:57","slug":"gentle-monster-launch-new-collection-with-a-film-co-directed-by-fka-twigs-and-jordan-hemingway","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/en_gb\/gentle-monster-launch-new-collection-with-a-film-co-directed-by-fka-twigs-and-jordan-hemingway\/","title":{"rendered":"Gentle Monster launch new collection with a film co-directed by FKA twigs and Jordan Hemingway"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\">Have you set your sights on a new eyewear silhouette for summer? Look no further than Gentle Monster. The Korean brand behind your favourite avant-garde glasses has teamed up with FKA twigs and Jordan Hemingway to launch their 2026 Bouquet collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The creatives have crafted a surreal campaign film capturing flowering blooms set to a previously unreleased FKA twigs track. Set in an ethereal, electric dreamscape, the film follows a small bud as it unfurls into full bloom, symbolising growth and new energy. Why flowers? Their delicate architectural nature is the inspiration for the aptly named new line of distinctive sunglasses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Six exclusive pop-ups will plant themselves in six cities across the globe: those who visit will experience the Gentle Monster universe in full bloom.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1768235490380\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element video-rick\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div style=\"padding:56.25% 0 0 0;position:initial;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1153605315?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Gentle Monster Campaign Film_1920_1080\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"eltdf-image-gallery  eltdf-ig-grid-type eltdf-normal-space  \">\n\t<div class=\"eltdf-ig-inner eltdf-outer-space eltdf-ig-grid eltdf-ig-two-columns\">\n\t\t\t\t\t<div class=\"eltdf-ig-image eltdf-item-space\">\n\t\t\t\t<div class=\"eltdf-ig-image-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/01\/2.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image eltdf-item-space\">\n\t\t\t\t<div class=\"eltdf-ig-image-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/01\/3.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image eltdf-item-space\">\n\t\t\t\t<div class=\"eltdf-ig-image-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/01\/4.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"eltdf-ig-image eltdf-item-space\">\n\t\t\t\t<div class=\"eltdf-ig-image-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/germany.10magazine.com\/wp-content\/uploads\/2026\/01\/6.jpg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>pictures: Courtesy of Gentle Monster<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s a slow Sunday morning in the German capital. The sunlight falls across the white kitchen table in my Berlin studio, a rare moment of warmth in our typically harsh winter. I\u2019m preparing to speak to the Austrian chanteuse and dear friend, Sofie Royer.<\/p>\n<p>A few minutes before our scheduled call, she messages me, apologising for the fact that she\u2019ll be ten minutes late. I respond with, \u201cDas geht sich aus\u201d \u2013 a small but satisfying moment of Austrian connection between us both. \u2018Young-Girl Illusion\u2019 \u2013 a track from her latest album, Young-Girl Forever \u2013 plays in the background, making the studio feel even cosier when she eventually calls.<\/p>\n","protected":false},"author":218,"featured_media":438503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[878,876],"tags":[1197,1196,793,1198],"season":[],"class_list":["post-369218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-fashion","tag-fka","tag-fka-twigs","tag-gentle-monster","tag-jordan-hemingway"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gentle Monster launch new collection with a film co-directed by FKA twigs and Jordan Hemingway - 10 Magazine Germany<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/germany.10magazine.com\/en_gb\/gentle-monster-launch-new-collection-with-a-film-co-directed-by-fka-twigs-and-jordan-hemingway\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gentle Monster launch new collection with a film co-directed by FKA twigs and Jordan Hemingway\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a slow Sunday morning in the German capital. The sunlight falls across the white kitchen table in my Berlin studio, a rare moment of warmth in our typically harsh winter. I\u2019m preparing to speak to the Austrian chanteuse and dear friend, Sofie Royer.  A few minutes before our scheduled call, she messages me, apologising for the fact that she\u2019ll be ten minutes late. 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The sunlight falls across the white kitchen table in my Berlin studio, a rare moment of warmth in our typically harsh winter. I\u2019m preparing to speak to the Austrian chanteuse and dear friend, Sofie Royer.  A few minutes before our scheduled call, she messages me, apologising for the fact that she\u2019ll be ten minutes late. 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