{"id":369829,"date":"2026-04-30T13:47:01","date_gmt":"2026-04-30T11:47:01","guid":{"rendered":"https:\/\/germany.10magazine.com\/?p=369829"},"modified":"2026-04-27T13:47:23","modified_gmt":"2026-04-27T11:47:23","slug":"figure-studies-an-exclusive-online-editorial-by-frauke-joana-for-10-de","status":"publish","type":"post","link":"https:\/\/germany.10magazine.com\/en_gb\/figure-studies-an-exclusive-online-editorial-by-frauke-joana-for-10-de\/","title":{"rendered":"FIGURE STUDIES: AN EXCLUSIVE ONLINE EDITORIAL BY FRAUKE JOANA FOR 10 DE"},"content":{"rendered":"
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What makes a successful fashion editorial? Mutual respect and admiration is most certainly a key factor. And it\u2019s what compelled Photographer Frauke Joana and stylist Yagmur Kural to work together.<\/span><\/p>\n

Joana\u2019s focus on physicality and casting, in addition to Yagmur\u2019s approach to deconstructing clothing and its cultural recontextualisation, were the duo\u2019s starting point.<\/span> \u201cWe wanted to find a space where our approaches could meet,\u201d explains Joana.<\/span><\/p>\n

Blurring the boundaries between clothing and identity, \u201ccreating characters that feel both unfamiliar and intentional\u201d was at the heart of this piece, with brands such as <\/span>Loewe, Diesel, Laura Gertis, Celine, and Louis Vuitton selected for their dedication to sculptural form.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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From left:\u00a0 Sonja wear jacket, shirt, shoes and bag Diesel, socks FALKE; Pippa wears dress LEA WALLK\u00d6TTER<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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From left:\u00a0 Katya wears dress\u00a0 <\/span>DIESEL, socks FALKE; dress LAURA GERTE<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Katya wears LOEWE<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Pippa wears PRADA<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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From left: Pippa wears MIU MIU; Katya wears dress <\/span>LAURA GERTE, socks FALKE<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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From left: Katya wears \u00a0ACNE STUDIOS; Sonja wears Celine<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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From left: Pippa wears PRADA; Katya wears shoes DIESEL, socks FALKE<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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From left:\u00a0 Sonja wears LOUIS VUITTON; dress <\/span>LAURA GERTE Shoes DIESEL<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Photographer + Creative Director FRAUKE JOANA<\/span><\/p>\n

Fashion Editor YAGMUR KURAL<\/span><\/p>\n

Hair REIYA YAMAOKA<\/span><\/p>\n

Make-up ANRI OMORI\u00a0<\/span><\/p>\n

Set Designer SANDRO DE MAURO<\/span><\/p>\n

Casting Director DAMIANO BACCILE<\/span><\/p>\n

Model SONJA JUNOSO ar TAKE3MGMT, <\/span>PIPPA DAMASKE at LOUISA MODELS, <\/span>KATYA MAKHNO at VIVA MODELS<\/span><\/p>\n

Filmmaker<\/span> OGAN IMREN<\/span><\/p>\n

Photographer\u2019s assistant ERIC TERREY<\/span><\/p>\n

Fashion assistants MARIA KVASNEVSKA<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"What makes a successful fashion editorial? Mutual respect and admiration is most certainly a key factor. And it\u2019s what compelled Photographer Frauke Joana and stylist Yagmur Kural to work together. Joana\u2019s focus on physicality and casting, in addition to Yagmur\u2019s [...]","protected":false},"author":218,"featured_media":452139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[876,13],"tags":[],"season":[1126],"class_list":["post-369829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-womenswear","season-ready-to-wear-ss26"],"acf":[],"yoast_head":"\nFIGURE STUDIES: AN EXCLUSIVE ONLINE EDITORIAL BY FRAUKE JOANA FOR 10 DE - 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