For the final celebration of the LV monogram’s 130th anniversary this year, the heritage house is teaming up with Bruno Aveillan, a world class multidisciplinary artist who creates breathtaking visuals experimenting with light and matter, dedicating their latest Paris exhibition to his new photography book.
In 350 images, the French photographer takes us around the world with “The Suitcase“, where he puts the spotlight on his most trusted companion: His Louis Vuitton Alzer Trunk.
Pictured placed on the side of a cosmopolitan road, situated in between two rocks in a canyon or on top of a mountain in an ice desert, the Alzer Trunk is the book’s main character. Aveillan crafts a poetically visual story by exploring the iconic valise, a house classic developed in the 1960s, combining functionality and elegance to embody Louis Vuitton’s philosophy of “The Art of Travel”. Across more than one hundred locations and seven different themes, he captures Louis Vuitton’s familiar luxury into the world’s most stunning landscapes.
“In a sense, this series is also indirectly a self portrait” says the photographer. With the suitcase always by his side, it grows and changes with him, becoming much more than a handy travel essential. Exploring the symbolic value personal, beloved objects can carry, for Bruno Aveillan, his Alzer Trunk represents much more than just the joy of travel, but “the elegance of a bygone era, the melancholy of train stations, the sensuality of hotels, the memory of roads, the silence of a bedroom before sleep” and much more.
Text MICHELLE STOLL
