13 Juni 2026 |
Can you name a pattern more instantly recongnisable than the Louis Vuitton monogram? What began as a protective mark for a Parisian trunk-maker has grown into the visual signature of the world’s largest luxury house, an emblem that defies imitation, exists outside the circus of seasonal trends and has become a global signifer of taste.
The Louis Vuitton logo celebrates its 130th anniversary this year and the brand has been pulling directly from the Maison’s immense archives, to reimagine its iconic collection of symbols.
June sees the launch of Monogram Emblème , where the motif has been cleverly reinterpreted, nodding to the cotton canvases that once featured on its elegant travel trunks.
Crafted from a blend of GOTS-certified cotton and linen fibres, the fabric is water-repellent, while the pattern feels more akin to embroidery, thanks to a more dense and tactile render.
The innovative canvas comes in an array of colours drawn from the Vuittonnier – the House’s signature colour library. And The Pre-Fall 2026 collection in stores now, introduces two new shades: Peuplier, informed by the trunks’ wooden structure, and Rose Ruban, a celebration of the ribbon detailing on historic trunk designs
In September another new hue will join these debuting shades, Monogram Bleu, taken from the 1930s register, and Vert Jura, inspired by the natural beauty of Louis Vuitton’s native region.
Monogram Emblème across the House’s iconic models, such as the Alma, Neverfull, Speedy, Noé and Keepall bags, as well as on small leather goods, shoes and accessories. And of course it appears on the Side Trunk, celebrating Louis Vuitton’s heritage as a luggage maker.
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